Client:Lenovo
Project:Chromebook Launch Campaign
Concept & Campaign Development, Art Direction & Design, Copywriting, Video & Stills Production, Motion Graphics & Editing, Social Media & Content Creation
The Problem
There are plenty of laptops to choose from. Whether for working, gaming or entertainment, there’ll be the perfect laptop out there. But not many people were sold on the idea of a one-laptop-fits-all solution. Lenovo ChromeBooks were out to change this – with a little help from us.
To convince a sceptical audience that Lenovo Chromebooks had the versatility, power, tech smarts and visual appeal to fit into their work and lifestyle – without compromising either.
Make the most of a limited budget and create as much noise around the launch as possible. Create a completing and highly visual campaign that showcases the benefits if the product for both work and entertainment.
Create an eye-catching and thought-provoking OOH and online campaign that demonstrates the duality of the Chromebook’s offering, showing how easily it fits into your life. ‘Serious. Fun’ was born.
