Client:Lenovo
Project:LenovoPro SMB Series
Art Direction & Design, Concept & Campaign Development, Video & Stills Production, Motion Graphics & Editing, Social Media & Content Creation, Copywriting
PROBLEM
LenovoPRO is Lenovo's exclusive business membership program, providing affordable digital transformation solutions and 1:1 support from SMB IT Specialists to Australian SMBs for all their tech needs.
Digital transformation is crucial for SMBs, yet it can be perceived as costly. However, it is more essential than ever. SMBs need reliable IT hardware to expand their online presence, establish robust IT infrastructure for operational excellence, and mitigate the high risks associated with data security.
With businesses looking for a more cost-effective digital transformation for their IT Business, we needed to focus on creating compelling content that engaged with business owners by addressing their concerns with real world challenges, and how LenovoPRO could assist in meeting their IT requirements.
We created a series of video content featuring real-life SMB representatives discussing crucial business requirements, highlighting how LenovoPRO delivered invaluable insights and support for their diverse technological needs, such as security support and streamlining cost.
