Client:ASUS
Project:OLED Laptop Campaign Launch
Branding, Art Direction & Design, Copywriting, Social Media & Content Creation, Concept & Campaign Development, Brand Positioning & Campaign Strategy, Motion Graphics & Editing
The Brief
Develop a marketing campaign to inform customers of the benefits of a new range of OLED-powered laptops from ASUS.
ASUS faced challenges in communicating the advantages of OLED technology featured in their Studiobook, Zenbook, and Vivobook laptop series to Australian consumers. Despite being among the first to integrate OLED screens into their laptops, the specific value this technology offered to different target audiences was unclear.
Focusing on the concept of "OLED for everyone," the goal was to showcase how this technology could enhance productivity and inspire creativity, whether for work or personal pursuits.
Working with the ASUS team, we identified that their target audiences are effectively ‘creators.’ Whether you are a professional photographer, developing a start-up business idea, or creating content for TikTok, we wanted to strengthen the ‘OLED for everyone’ message by showcasing how you can use ASUS Studiobook, Zenbook, and Vivobook laptops, powered by OLED, to power your creativity.
Each range of products provided key benefits and features that could be aligned to three key audiences and how OLED screen technology enhanced each user experience.
We developed a campaign that showcased how ASUS laptops with OLED empowered creators to achieve whatever they want. The message ‘For the Creator in You.’ aimed to demonstrate that whatever drives you, there is an ASUS OLED laptop that can help you reach your goals. The statement aims to empower and hero ASUS customers and celebrate what makes us all creators in whatever we pursue.
An integrated campaign across print, digital, and social media showcased three types of creators and how ASUS laptops help them take their ideas and passions to the next level.
