Working in close collaboration with One Disease we needed to create a digital and social campaign to raise awareness of scabies within Indigenous communities, helping encourage Australians to provide a donation and share the message.
Despite living in one of the world’s wealthiest countries, many indigenous Australians still struggle to exist on the poverty line. Unable to afford or have access to modern medicine, preventable skin diseases like scabies still afflict many children living in these communities. The charity ‘One Disease’ presented us with the challenge to develop an online platform to create awareness and raise funds to help stamp out scabies in these regions.
Collaborating with indigenous elders and One Disease, we helped launch the campaign #inkforgood. The idea was to use a design created by one of the community leaders and turn it into a potent symbol for the campaign – one that would raise funds by sponsoring supporters to have it permanently tattooed on their bodies.
In close collaboration with One Disease, we designed and created a digital and social campaign, website and collateral that would raise awareness of scabies, showcase the supporters nominated to be ‘inked’ and galvanize Australians into donating or taking part. For every visitor of the site, our message was clear - the only thing that should get under the skin of an Australian is a tattoo, not a preventable disease.
Awareness for the campaign was gained through help from a number of celebrity ambassadors, including Bondi Ink, Karla Grant, and supermodel Samantha Harris who chose to support the InkForGood campaign in her stint on Seven Network's Dancing with the Stars.
